Eastroc Amla Juice Drankferpakking troch Guangzhou ID Advertising Co.,Ltd

Eastroc Amla Juice Drankferpakking troch Guangzhou ID Advertising Co.,Ltd is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2024

Eastroc Amla Juice Drankferpakking

troch Guangzhou ID Advertising Co.,Ltd

Klant: Guangzhou ID Advertising Co.,Ltd

A' Design Award yn Izer Winner yn de kategory Ferpakking

14,081

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #159061

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Eastroc Amla Juice Drankferpakking

Eastroc Amla Juice is in ferpakkingsûntwerp foar in fruchtesop-drankje. De ferpakking wurdt dominearre troch in sêfte griene toan dy't de natuerlike kleur fan de amla-frucht wjerspegelet en de gehalte-suverjende en spiisfertarende foardielen fan de drank suggerearret. Trije stippen binne rangskikt yn in trochrinnend kantpatroan op de flessehals en op de kartonnen ferpakking om de fisuele oanwêzigens op it skap te ferlingjen. Fergrutte ôfbyldings fan amla-fruchten binne trepsgewiis oer it etiket ferdield om oandacht te lûken en om it hege sopgehalte oan te tsjutten. It sop wurdt fol yn in silinderfoarmige PET-fles mei in folslein etiket printe mei miljeufreonlike inkt.

De Erkenning

Oer de A' Design Award yn Izer

Eastroc Amla Juice Drankferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Eastroc Amla Juice Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Eastroc Amla Juice Drankferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Ofmjittingen & Ferpakking: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Labels: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Produksjetechnology: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Untwerpútdaging: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Undersyk: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Ynspiraasje: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Projektdoer: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Operaasjestreamferrin: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Teamleden: Yilin Lu, Zijun Liu,Jianchao Chen