Hangzhou Scenery Primêre Funksje: Ferpakking foar Mineraalwetter by Peng Guozhi

Hangzhou Scenery Primêre Funksje: Ferpakking foar Mineraalwetter by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2024

Hangzhou Scenery Primêre Funksje: Ferpakking foar Mineraalwetter

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Primêre Funksje: Ferpakking foar Mineraalwetter

Boektekst: Hangzhou Scenery is in searje ferpakkingen foar mineraalwetter basearre op in glêzen flesse. De flesse mjit 60 mm yn breedte, 60 mm yn djipte en 210 mm yn hichte, en hâldt 318 millilitermolen. De slanke foarm soarget foar in noflik gripe. Ynstee fan plastyk wurdt glês brûkt, wêrtroch de flesse opnij brûkt wurde kin en ôffal fermindere wurdt. De etiketten wurde makke troch waarmteoerdrachtdruk en beslane in grut part fan it glês. De yllustraasjes toane oriïntaasjepunten fan Hangzhou, Sina, wêrûnder it West Lake, it Grand Canal en it Xixi National Wetland Park.

The Recognition

About the A' Design Award yn Brûns

Hangzhou Scenery Primêre Funksje: Ferpakking foar Mineraalwetter is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Hangzhou Scenery Primêre Funksje: Ferpakking foar Mineraalwetter wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Hangzhou Scenery Primêre Funksje: Ferpakking foar Mineraalwetter foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi