Green Field Watchmen Ferpakking fan Rys by Peng Guozhi

Green Field Watchmen Ferpakking fan Rys by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2024

Green Field Watchmen Ferpakking fan Rys

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #159138

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Ferpakking fan Rys

It ferpakkingsûntwerp foar dizze searje ekologyske rys is ek woartele yn djipgeande strategyske ynsjoggen. Mei de rappe ûntwikkeling fan de Sineeske ekonomy jouwe konsuminten yn Sina prioriteit oan feiligens en smaak by it keapjen fan rys. Doe't it team opmurk dat ekologyske rysmerken benammen de klam lizze op feiligens sûnder de gruttere wearde fan lekkerheid te erkennen, neamde it team it merk Green Field Watchmen. It team beklammet de ferkeapproposysje dat ekologyske rys lekkerder is, wat werjûn wurdt yn de kreaasje fan dizze searje.

The Recognition

About the A' Design Award yn Sulver

Green Field Watchmen Ferpakking fan Rys is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Green Field Watchmen Ferpakking fan Rys wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Green Field Watchmen Ferpakking fan Rys is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi