Bedtime Story Boutique Sûklade Ferpakking by Xi Yang

Bedtime Story Boutique Sûklade Ferpakking by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2024

Bedtime Story Boutique Sûklade Ferpakking

by Xi Yang

Client: Amovo

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Bedtime Story Boutique Sûklade Ferpakking

Dit is in ferpakkingsûntwerp foar in gourmet sûkladesearje. De grafyske eleminten op de bûtenste doaze suggerearje de ûnderskiedende smaakerfarring fan elke sûkladesmaak: oft it no blinkjend, libbendich, of mysterieus en eigenarjich is. Yn tsjinstelling ta de measte sûkladeferpakkings, dy't yntúïtyfe itepatroanen as fisuele eleminten brûke om de smaak fan it produkt te fertsjintwurdigjen, bringt dizze searje de rike assosjaasjes en emosjonele feroarings dy't troch de smaak oproppe wurde oer troch bytsûndere grafyske eleminten mei in ferhaaleftich gefoel.

The Recognition

About the A' Design Award yn Sulver

Bedtime Story Boutique Sûklade Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Bedtime Story Boutique Sûklade Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Bedtime Story Boutique Sûklade Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release