72 Xiangyu The Conqueror Liquor Wiskyflesferpakking troch Lubo Cao, Xiaoqiang Hu and Pengfei Dai

72 Xiangyu The Conqueror Liquor Wiskyflesferpakking troch Lubo Cao, Xiaoqiang Hu and Pengfei Dai is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

72 Xiangyu The Conqueror Liquor Wiskyflesferpakking

troch Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Klant: Hubei Shihua Liquor Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

14,259

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #159759

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer 72 Xiangyu The Conqueror Liquor Wiskyflesferpakking

Boektekst: 72 Xiangyu De Oermeister Wisky is in flesferpakking ûntwikkele foar in Sineeske baijiu. De fles is foarme as in trijefoet, in foarm dy't yn de Sineeske skiednis en kultuer weardigens en macht fertsjintwurdiget. De kroan fan de fles is modelearre nei de oksekop fan Keizer Yan Shennong, in symboal fan wiisheid en moed. Swart is de haadkleur, mei akzinten yn goud, brûns en read dy't in visueel kontrast opsmite. De rûne symboalen dy't ferbûn binne mei de trijefoet binne reliëf oanbrocht. De kleurde flakken hawwe in glânzjende ôfwurking, wylst de swarte flakken mat binne. It ferpakkingsûntwerp is bedoeld foar banketten en foar it jaan fan kadootsjes.

De Erkenning

Oer de A' Design Award yn Brûns

72 Xiangyu The Conqueror Liquor Wiskyflesferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan 72 Xiangyu The Conqueror Liquor Wiskyflesferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. 72 Xiangyu The Conqueror Liquor Wiskyflesferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Ofmjittingen & Ferpakking: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Labels: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Produksjetechnology: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Untwerpútdaging: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Undersyk: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Ynspiraasje: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Projektdoer: The project finished in October 2021.
Operaasjestreamferrin: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Teamleden: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Ofbyldingskrediten: HUBEI SHIHUA LIQUOR CO.,LTD