Dotline Bedriuwsidentiteit by Tomohiro Kaji

Dotline Bedriuwsidentiteit by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Goud in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

GoudGrafysk· 2024

Dotline Bedriuwsidentiteit

by Tomohiro Kaji

Client: Dotline Co., Ltd.

A' Design Award yn Goud Winner in Grafysk Category

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Verified Award Winner
Verify Award Status for #160477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Bedriuwsidentiteit

Dit identiteitssysteem is ûntwikkele om in folslein bedriuwsstruktuer en bedriuwsfisje te foarmjen — Social Heroes om de fisje fan it bedriuw te ynspirearjen by harren kliïnten, personiel en kandidaten, en alle bettrokken minsken yn de brânsze. Dotline sjocht alle meiwurkers dy't helpe yn it deistich libben fan minsken as helden. It logo is in grafysk symboal fan in held dy't in kape omslacht en foarútgiet, ûntworpen út de letters, D fan "dots" + L fan "line." Omdat Dotline 7 bedriuwskategoryen oanbydt, komme de logo's yn in kleurstelstel fan 7 kleuren dy't elke bedriuwskategory wjerspegeljje, set mei it orizjinele merklettertype.

The Recognition

About the A' Design Award yn Goud

Dotline Bedriuwsidentiteit is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Dotline Bedriuwsidentiteit wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Dotline Bedriuwsidentiteit makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.