Extra Melty Upgrade Mintferpakking by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.
BrûnsFerpakking· 2024
Extra Melty Upgrade Mintferpakking
A' Design Award yn Brûns Winner in Ferpakking Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Mintferpakking
It ûntwerptym draaide om it idee fan smeltende snie, dat de stress ferminderjen eigenskippen fan it produkt symbolisearret. Der waard frege om werkenber merkeelementen lykas it EXTRA-logo en de swoosh te behâlden, dêrom hat it ûntwerptym de swoosh fisueel ûntwikkele ta in skipiste om in sêne te bouwen dêr't it kartoonkarakter plezier hawwe kin, yn oerienstimming mei it tema. It is opfallend dat de frucht mear wie as in smaakhint, mar in libbendich snowboard, wat it ferhaal kompleet makke. It is bedoeld dat it momint fan proeven fan de mintjes in ski-like ûnderfining yn 'e mûle en ek yn 'e holle fan konsuminten brocht.
The Recognition
About the A' Design Award yn Brûns
Extra Melty Upgrade Mintferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Extra Melty Upgrade Mintferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Extra Melty Upgrade Mintferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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