Judinstrom Beer Bierferpakking by Olha Takhtarova

Judinstrom Beer Bierferpakking by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2024

Judinstrom Beer Bierferpakking

by Olha Takhtarova

Client: SOTB and D

A' Design Award yn Izer Winner in Ferpakking Category

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Colors

The Design

About Judinstrom Beer Bierferpakking

Judinstrom Beer is in ferpakkingsûntwerp makke foar in ambachtsbrouwerij yn Montreal, Kanada. De ferpakking makket gebrûk fan in standert alumíniumblik fan 473 ml, mei in etiket fan 5 by 8 tomme dat printe is mei fleksografy. Skandinavyske motiven wurde presintearre yn in moderne ynterpretaasje troch platte grafyske yllustraasjes en in lettertype mei rjochte linen en hoeken. It kleurepalet kombinearret djipblau, tinten grize en wyt. De minimalistyske lay-out hâldt de merknamme, it bjirtype en it alkoholpersintaazje maklik lêsber, wylst in dielde fisuele kearn romte jout om fierdere bierstiilen ta te foegjen oan it assortimint.

The Recognition

About the A' Design Award yn Izer

Judinstrom Beer Bierferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Judinstrom Beer Bierferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Judinstrom Beer Bierferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.