Inmyes Merkidentiteit by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.
IzerGrafysk· 2024
Inmyes Merkidentiteit
by Chungsheng Chen and Jinhe Wang
Client: Tainan University of Technology/Product Design Department
A' Design Award yn Izer Winner in Grafysk Category
Verified Award Winner
Verify Award Status for #161001The Design
About Inmyes Merkidentiteit
Inmyes is in merkidentiteit dy't makke is foar in bedriuw yn brilglêzen. De namme komt fan de útdrukking in my eyes en drukt it idee út om de wrâld te besjen fanút in persoanlik perspektyf. De lytse earste letter suggerearret in nauwe, persoanlike bân mei elke konsumint. De letter M is sa foarme dat er in hânsjek suggerearret, in teken fan fertrouwen tusken it merk en syn klanten. It logo wurdt tapast op brilkokers, fisitekaartsjes, ferpakking, websites en sosjale media. Kleuren wurde levere yn RGB, CMYK en Pantone foar in konsekwint uterlik oer alle media hinne.
The Recognition
About the A' Design Award yn Izer
Inmyes Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Inmyes Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Inmyes Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Team Members
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
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