Luliang Highland Vegetables Merkidentiteit troch Tian Rui Ling Dong

Luliang Highland Vegetables Merkidentiteit troch Tian Rui Ling Dong is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2024

Luliang Highland Vegetables Merkidentiteit

troch Tian Rui Ling Dong

Klant: Shandong Tianrui Smart Marketing Planning Co., Ltd

A' Design Award yn Izer Winner yn de kategory Grafysk

11,770

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #161048

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Luliang Highland Vegetables Merkidentiteit

Luliang Heechlân Griente is in regionale merkidentiteit ûntworpen foar in heechlânsk griente-ferbougebiet yn Sina. It logo is opboud om in gouden medalje-ôfbylding hinne, in bekend symboal fan kwaliteit en treflikens. Yn it fisuele sintrum stiet in fûgel mei in griente yn syn snavel, ynspirearre troch in pleatslik sechje dat allinnich de fûgel wit oft de griente goed is. Ljocht, fûgels en griente foarmje de wichtichste grafyske eleminten. De identiteit set it grutte kultivearringsgebiet, de ekologyske teeltmetoaden en de ûnoantaste natuerlike omjouwing fan de regio yn it ljocht.

De Erkenning

Oer de A' Design Award yn Izer

Luliang Highland Vegetables Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Luliang Highland Vegetables Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Luliang Highland Vegetables Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Ofmjittingen & Ferpakking: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Labels: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Produksjetechnology: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Untwerpútdaging: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Undersyk: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Ynspiraasje: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Projektdoer: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Operaasjestreamferrin: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Teamleden: Xun Gao，Yang Li
Ofbyldingskrediten: Xun Gao，Yang Li