Passion Fruit Bier troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

Passion Fruit Bier

troch Jin Zhang

Klant: Wuhan Sanbu Brand Design

A' Design Award yn Brûns Winner yn de kategory Ferpakking

14,789

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #161420

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Passion Fruit Bier

2024 is it Jier fan de Draak yn Sina. It merk fan dit bier hjit "Golden Dragon Spring", dus de ûntwerper byldet de "draak" ôf dy't sawol de merkgeast as de Sineeske geast fertsjintwurdiget, wat in wichtich fisueel elemint fan dizze ferpakking wurdt. Tagelyk is dit in ambachtlik bier mei in passievruchtssmaak. De ûntwerper brûkt de takken en blêden fan passievrucht, likegoed as de wichtichste koarren en hop by it brouwen fan bier, om in libbendige sêne te skeppen dy't de ferfarske smaak fan passievrucht beklammet.

De Erkenning

Oer de A' Design Award yn Brûns

Passion Fruit Bier is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Passion Fruit Bier wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Passion Fruit Bier foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Ofmjittingen & Ferpakking: height 250mm x diameter 80mm
Labels: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Produksjetechnology: The bottle is made of iron
Untwerpútdaging: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Undersyk: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Ynspiraasje: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Projektdoer: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Operaasjestreamferrin: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patinten: InBev jinlongquan beer (Hubei) Co., Ltd
Teamleden: Designer: Jin Zhang
illustration: Jin Zhang