Nexus Romtlike Merkûnderfining troch Responsive Spaces

Nexus Romtlike Merkûnderfining troch Responsive Spaces is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Izer yn de kompetysje-kategory Ynterface, Ynteraksje en Brûkersûnderfining Ûntwerp.

IzerYnterface· 2025

Nexus Romtlike Merkûnderfining

troch Responsive Spaces

Klant: DC Tower

A' Design Award yn Izer Winner yn de kategory Ynterface

14,778

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #162496

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Nexus Romtlike Merkûnderfining

Op in sintrale posysje yn it heechste gebou fan Eastenryk, DC Tower fan Wenen, hat Responsive Spaces in merkromte skapt om de wearden fan 'e toer te belibjen: De Nexus presintearret in plak om te rêsten, te ferbinen en wer te ferbinen. Dizze media-ynstallaasje brûkt digitale ynformaasje, lûd en ljocht om besikers meinimme op in fisueel laden reis en har emosjoneel te ferbinen mei de siel fan it gebou. In oanfoljende touch-ynterface stelt gasten yn steat om alles sels te ferkennen. Wylst de digitale ynhâld toand wurdt, oerstreamje kleurkodearre en tiidsinchroanisearre ljocht patroanen de romte.

De Erkenning

Oer de A' Design Award yn Izer

Nexus Romtlike Merkûnderfining is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Nexus Romtlike Merkûnderfining wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Nexus Romtlike Merkûnderfining wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Ofmjittingen & Ferpakking: The room as the size of approximately 3 meters in width and 12 meters in length
Labels: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Produksjetechnology: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Untwerpútdaging: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Undersyk: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Ynspiraasje: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Projektdoer: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operaasjestreamferrin: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patinten: none
Teamleden: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Ofbyldingskrediten: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ