Mahjong Lucky Coffee Kofjeferpakking troch Wenduan Su is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.
BrûnsFerpakking· 2025
Mahjong Lucky Coffee Kofjeferpakking
troch Wenduan Su
Klant: Shenzhen Technology Unversity
A' Design Award yn Brûns Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #162841It Untwerp
Oer Mahjong Lucky Coffee Kofjeferpakking
Mahjong Lucky Coffee is in ûntwerp foar kofjeferpakking dat ynspirearre is troch mahjong, in tradisjoneel Sineesk spultsje. Elke sak befettet ien moanne oan kofje, wat gelyk stiet oan twa hannen mahjongstiennen. Ien hân is samensteld as in winnende hân. De twadde hân wurdt kompletearre troch de keaper, om't elke porsje kofje lutsen wurdt as in stien en it patroan ûnbekend bliuwt oant de porsje iepene wurdt. Stoutmoedige oranje en reade kleuren en jeugdige lettertypen sprekke jonge konsuminten oan. Der wurde twa smaken oanbean. De ferpakking makket fan in deistige gewoante in spultsje.
De Erkenning
Oer de A' Design Award yn Brûns
Mahjong Lucky Coffee Kofjeferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Mahjong Lucky Coffee Kofjeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Mahjong Lucky Coffee Kofjeferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Ofmjittingen & Ferpakking
- The test model was completed using 3D printing and origami techniques.
- Labels
- Coffee packaging, mahjong culture,gamification design,Chinese traditional culture
- Produksjetechnology
- Mold Injection,Origami
- Untwerpútdaging
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Undersyk
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Ynspiraasje
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Projektdoer
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operaasjestreamferrin
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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