Luna Alpina Ferpakking troch Arman Auzhanov

Luna Alpina Ferpakking troch Arman Auzhanov is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2025

Luna Alpina Ferpakking

troch Arman Auzhanov

Klant: Eurasia Elite

A' Design Award yn Sulver Winner yn de kategory Ferpakking

28,742

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #163103

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Luna Alpina Ferpakking

Arman Auzhanov, ûntwerper út Kazakstan, hat in folslein wodkaproject foar de premiumsektor makke. Hy hat bylden fan de Moanne en de Romte brûkt as in dúdlik semantysk koade basearre op moderne technologymaterialen. De posysjonearring is basearre op twa USP's: emosjoneel (de wodka wurdt produsearre yn oerienstimming mei de fazen fan de Moanne) en rasjoneel (it wurdt skjinmakke mei Moonstone-filtraasje). De persoanlik foarme flesse hat debossing as moannekraters. Foar it etiket hat er materiaal brûkt mei mikrokristallen dy't it dynamyske byld fan de stjerrehimel meitsje, en Lens Fresnel foar it byld fan de Moanne. Futuristyske kadoferpakking folslút it byld.

De Erkenning

Oer de A' Design Award yn Sulver

Luna Alpina Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Luna Alpina Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Luna Alpina Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Ofmjittingen & Ferpakking: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Labels: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Produksjetechnology: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Untwerpútdaging: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Undersyk: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Ynspiraasje: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Projektdoer: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Operaasjestreamferrin: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patinten: Copyrights belong to Arman Auzhanov, 2021-2024