Piernas Largas Wynferpakking by Ian Wallace

Piernas Largas Wynferpakking by Ian Wallace is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2025

Piernas Largas Wynferpakking

by Ian Wallace

Client: Piernas Largas

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Piernas Largas Wynferpakking

Piernas Largas is in ferpakkingsûntwerp foar in searje fan fjouwer wynen. Elke flesse draacht syn eigen namme, konsept en yllustraasje, ynspirearre troch personaazjes en mominten dy't bekend binne by jonge minsken yn Chili. De kleurrike grafyk hat as doel petearen op gong te bringen en de flesse ta in middelpunt te meitsjen by sosjale gearkomsten. Elke glêzen flesse befettet 750 ml, mjit 300 mm yn hichte en weecht 710 g. It keunstwurk wurdt oanbrocht mei in duorsume waarmtekrimpende hoes dy't tsjin kâldstelling bestân is. It doel is om in boartlik alternatyf te bieden foar de tradisjonele wynpresintaasje.

The Recognition

About the A' Design Award yn Brûns

Piernas Largas Wynferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Piernas Largas Wynferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Piernas Largas Wynferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensions & Packaging: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tags: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Production Technology: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Design Challenge: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Research: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiration: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Project Duration: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Operation Flow: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace