Colorful Zhangzhou Merkproduktferpakking troch Yangchao Wu

Colorful Zhangzhou Merkproduktferpakking troch Yangchao Wu is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2025

Colorful Zhangzhou Merkproduktferpakking

troch Yangchao Wu

Klant: Yangchao Wu

A' Design Award yn Sulver Winner yn de kategory Ferpakking

23,653

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #164285

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Colorful Zhangzhou Merkproduktferpakking

Colorful Zhangzhou is in ferpakkings- en identiteitssysteem dat makke is foar in stedsmerk. It ûntwerp omfettet in fisueel identiteitssysteem, kadoferpakking, in offline belibbingsromte en in online libbenstsjinstplatfoarm. Read en de nartsisblom wurde as haadtema's brûkt, mei ynspiraasje út lokale skiednis, gebrûken en arsjitektoanyske patroanen. Foar produkten lykas moannekoeken, tee en souvenirs binne aparte tema's ûntwikkele. Elke doaze mjit 260 mm yn 'e breedte, 260 mm yn 'e djipte en 140 mm yn 'e hichte. Ynnovative ferpakkingsstruktueren ferbetterje de beskerming by it ferfier, en der wurde duorsume materialen brûkt.

De Erkenning

Oer de A' Design Award yn Sulver

Colorful Zhangzhou Merkproduktferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Colorful Zhangzhou Merkproduktferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Colorful Zhangzhou Merkproduktferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Ofmjittingen & Ferpakking: Width 260 mm x Depth 260 mm x Height 140 mm
Labels: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Produksjetechnology: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Untwerpútdaging: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Undersyk: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Ynspiraasje: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Projektdoer: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Operaasjestreamferrin: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Teamleden: Chief Designer: Yangchao Wu
Ofbyldingskrediten: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.