Hong Lou Meng Dream Ten Sterkedrankferpakking troch Chuan Zhang

Hong Lou Meng Dream Ten Sterkedrankferpakking troch Chuan Zhang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2025

Hong Lou Meng Dream Ten Sterkedrankferpakking

troch Chuan Zhang

Klant: Chuan Zhang

A' Design Award yn Izer Winner yn de kategory Ferpakking

10,036

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #164550

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hong Lou Meng Dream Ten Sterkedrankferpakking

Hong Lou Meng Dream Ten is in luksueus ferpakkingsûntwerp foar baijiu, in tradisjonele Sineeske sterkedrank. It silhûet fan de flesse folget de daklijn fan de Grand View Garden, in lokaasje út de klassike roman Dream of the Red Chamber. Blêdmotiven fan de pisang binne yn lagen om de flesse hinne oanbrocht, wat tinken docht oan sammele rokken. De flesse is makke fan fyn keramyk en ôfwurke mei cloisonné-emailwurk, in tradisjoneel Sineesk ambacht. Kontrastearjende kleuren meitsje de foarm visueel dúdlik. De foarm makket maklik hantearjen en iepenjen mooglik, en dúdlike etikettearring jout de produktynformaasje wer.

De Erkenning

Oer de A' Design Award yn Izer

Hong Lou Meng Dream Ten Sterkedrankferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Hong Lou Meng Dream Ten Sterkedrankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Hong Lou Meng Dream Ten Sterkedrankferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Ofmjittingen & Ferpakking: 150*300*115mm
Labels: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Produksjetechnology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Untwerpútdaging: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Undersyk: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Ynspiraasje: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Projektdoer: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operaasjestreamferrin: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Teamleden: Chuan Zhang