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Vegetable Box Ferpakking troch Kikumi Yoshida

Vegetable Box Ferpakking troch Kikumi Yoshida is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.


BrûnsFerpakking· 2025

Vegetable Box Ferpakking

troch Kikumi Yoshida

Klant: Hagata Farm

A' Design Award yn Brûns Winner yn de kategory Ferpakking

15,333

Kleuren

It Untwerp

Oer Vegetable Box Ferpakking

It ûntwerp ferbylt grienten as keunst berne út 'e grûn, en spriekt de sinnen oan troch har útsjoch en geur. It motiv, ynspirearre troch de sinne, wjerspegelet in trochsneed fan in woartel en symbolisearret de ferbining tusken jouwer en ûntfanger. Dit ûntwerp presintearret bekende grienten op in nijsgjirrige en kreatieve manier. Etiketten binne makke fan materialen dy't de yntegriteit fan 'e ferpakking behâlde, sadat dizze nei it kado jaan werbrûkt wurde kin. Dizze trochochte oanpak ferheget de waarnommen wearde fan 'e grienten, makket se mear betsjuttingsfol as kado's en ferdjipet de ûnderfining foar sawol jouwer as ûntfanger.

De Erkenning

Oer de A' Design Award yn Brûns

Vegetable Box Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Vegetable Box Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Vegetable Box Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Ofmjittingen & Ferpakking
300 mm (w) x 235 mm (d) x 70 mm (h)
Labels
gift, package design, farmer, vegetable, foil stamping
Produksjetechnology
This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Untwerpútdaging
The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Undersyk
The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Ynspiraasje
Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Projektdoer
The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Operaasjestreamferrin
Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Ofbyldingskrediten
#1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.

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