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Cacao Odyssey Ferpakkingsdoaze by Shenzhen Setinya Packaging Co., Ltd.

Cacao Odyssey Ferpakkingsdoaze by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.


IzerFerpakking· 2025

Cacao Odyssey Ferpakkingsdoaze

by Shenzhen Setinya Packaging Co., Ltd.

Client: Shenzhen Setinya Packaging Co., Ltd.

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #166876

Colors

The Design

About Cacao Odyssey Ferpakkingsdoaze

Cacao Odyssey is in searje ferpakkingsdoazen foar reep tsjustere sûkelade. Fjouwer doazen presintearje fjouwer tema's: Oarsprong, Fersprieding, Globalisearring en Duorsumens. Elk tema is keppele oan in smaak: klassyk, seesâlt, beien en mint. Kulturele motiven út ferskillende regio's en tiidsrekkens, lykas Azteekske hiëroglyfen en Europeeske mozaïken, yllustrearje it ferhaal fan kakao. De fertikale doaze mjit 100 by 100 by 148 millimeter en hâldt de repen rjochtop foar maklike tagong en dúdlike werjefte. Recycled papier mei net-toksyske ynkten en coatings wurdt brûkt.

The Recognition

About the A' Design Award yn Izer

Cacao Odyssey Ferpakkingsdoaze is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Cacao Odyssey Ferpakkingsdoaze wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Cacao Odyssey Ferpakkingsdoaze wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging
product dimensions, 100 mm x 100 mm x 148mm
Tags
Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology
Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge
A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Research
The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration
Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Project Duration
This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow
The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Team Members
Ting Lv, Jisong Liu, Changjiang Zeng

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