Foogo Ferpakkingsûntwerp troch Jiwon Jung

Foogo Ferpakkingsûntwerp troch Jiwon Jung is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2025

Foogo Ferpakkingsûntwerp

troch Jiwon Jung

Klant: Hongik University

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,247

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #167596

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Foogo Ferpakkingsûntwerp

Foogo is in ferpakkingskonsept dat ynspireaarre is troch Koreanske itenstrakkers, mei klam op originaliteit, mobiliteit en brûkerfreonlik ûntwerp. Foarme as in mini-itenstrakker, wykt it ôf fan konvinsjonele doazenferpakking om de geast fan Koreansk strjititen te wjerspegelen. Troch ferskate soarten trakkers op te nimmen—karavanen, bestelwagens en treilers—fanget it de dynamyske charme fan Koreansk sieliten. In losmeitsber hânfet foget draachberens en gemak fan gebrûk ta. Troch tradisjonele eleminten te ferbinen mei in moderne presintaasje, biedt Foogo in meislipjende fisuele ûnderfining en fungearret as in kulturele brêge dy't it ferhaal en de emoasje fan Koreansk iten dielt.

De Erkenning

Oer de A' Design Award yn Izer

Foogo Ferpakkingsûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Foogo Ferpakkingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Foogo Ferpakkingsûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Ofmjittingen & Ferpakking: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Labels: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Produksjetechnology: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Untwerpútdaging: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Undersyk: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Ynspiraasje: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Projektdoer: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Operaasjestreamferrin: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patinten: This work is all original images not copyrighted.
Teamleden: Design Director : Jiwon Jung
Ofbyldingskrediten: This work is all original images not copyrighted.