Fast Women Foto's troch Martin Hoffmann is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Fotografie en Fotomanipulaasje Ûntwerp.

BrûnsFotografie· 2025

Fast Women Foto's

troch Martin Hoffmann

Klant: Hoffmann Design

A' Design Award yn Brûns Winner yn de kategory Fotografie

46,058

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #168856

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fast Women Foto's

De fotosearje presintearret it tema fan frouwen en racewagens út in nij perspektyf. Ynstee fan as dekoratyf elemint te tsjinjen, ferskynt de frou as in selsbewuste persoanlikheid yn in technyske omjouwing. Elke ôfbylding bringt beslútfearsumens, koelte en lichtheid oer, wylst subtyl kwetsberens meiringt. De lyfstaal behâldt in natuerlike elegânsje. De heldere byldkomposysje en it rjochte spul mei ferwiishing stjoere it each en wekke emoasjes op. Foar in lykwichtige spanning wurdt de waarme grûntooan fan de opnamen dielwize kontrasteare troch in technyske koelte. Oer it algemien strielet de motieven in rêstige, fokuste sfear út.

De Erkenning

Oer de A' Design Award yn Brûns

Fast Women Foto's is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Fast Women Foto's wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Fast Women Foto's foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
Ofmjittingen & Ferpakking: The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
Labels: Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
Produksjetechnology: Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Untwerpútdaging: The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
Undersyk: Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
Ynspiraasje: The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
Projektdoer: The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
Operaasjestreamferrin: The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
Ofbyldingskrediten: Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024