Fenvee Essence Wjukfunksje: Geurferpakking by Xian Yan

Fenvee Essence Wjukfunksje: Geurferpakking by Xian Yan is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2025

Fenvee Essence Wjukfunksje: Geurferpakking

by Xian Yan

Client: Shanghai University of Engineering Science

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #169915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenvee Essence Wjukfunksje: Geurferpakking

Boektekst: Fenvee Essence is in geurferpakkingsûntwerp dat ynspirearre is troch de traliepatroanen fan tradisjonele Sineeske finsters. It ferpakking mjit 55 mm yn breedte, 55 mm yn djipte en 170 mm yn hichte. Der wurdt papier mei struktuer brûkt, en de minimalistyske opbou beheint de hoemannichte ynkt en lym dy't nedich is. Printsjen en reliëfwurk beklematisearje de fine details en soargje foar in spul fan ljocht en skaad dat feroaret as it ferpakking bewogen wurdt. In floeiend iepeningsmeganisme stipet de taktile ûnderfining. It ûntwerp ferbynt kultureel erfgoed mei duorsume materialen.

The Recognition

About the A' Design Award yn Izer

Fenvee Essence Wjukfunksje: Geurferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Fenvee Essence Wjukfunksje: Geurferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Fenvee Essence Wjukfunksje: Geurferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This fragrance packaging blends traditional Chinese elements with modern design, inspired by architectural lattice patterns. It symbolizes natural harmony through light and shadow, reflecting the fragrance’s flow. Eco-friendly materials minimize ink and glue, enhancing sustainability and tactile elegance, while the minimalist structure embodies the brand's commitment to cultural heritage and eco-conscious luxury.
Dimensions & Packaging: Packaging dimensions: Width 55 mm x Depth 55 mm x Height 170 mm. The design is compact yet elegant, with a premium feel achieved through the careful selection of materials and textures. The packaging includes a unique opening mechanism that further enhances the tactile experience, while the eco-friendly materials ensure that the packaging is both durable and sustainable.
Tags: Fragrance Packaging, Eco-friendly Design, Sustainable Materials, Chinese Aesthetics, Traditional Elements, Luxury Packaging, Premium Experience, Cultural Heritage, Minimalist Design, Elegant Packaging.
Production Technology: The design integrates sustainable materials such as textured paper, carefully selected to enrich both the tactile and visual experience. A minimalist approach ensures that the use of ink and glue is minimized, while the combination of traditional aesthetics with modern techniques creates a premium and eco-friendly product. Advanced printing and embossing techniques were employed to highlight the intricate details and create the play of light and shadow.
Design Challenge: The main challenge was to blend traditional Chinese aesthetics with modern design principles while maintaining sustainability. The project required balancing intricate cultural symbols with a minimalist approach, ensuring that the packaging was both visually compelling and eco-friendly. Overcoming the constraints of using sustainable materials without sacrificing luxury or tactile quality posed a significant creative and technical challenge.
Research: The research aimed to explore how traditional Chinese design elements could be integrated into modern luxury packaging while emphasizing sustainability. The methodology involved examining historical Chinese aesthetics, current design trends, and consumer preferences for eco-friendly packaging. Data was collected through market research, materials testing, and expert interviews. The findings highlight the importance of creating packaging that not only reflects cultural heritage but also aligns with modern consumers' values of sustainability and luxury.
Inspiration: The design draws inspiration from the rich cultural heritage of Chinese architecture, particularly the intricate patterns of window lattices. This symbolic element captures the idea of natural harmony and the flow of fragrance. The use of sustainable materials reflects a modern desire to balance elegance with eco-consciousness, resulting in a packaging solution that aligns with the brand’s values of luxury, sustainability, and cultural depth.
Project Duration: The project started in April 2024 in Shanghai and finished in January 2025 in Shanghai.
Operation Flow: The packaging offers a seamless user experience with a smooth and intuitive opening mechanism, reflecting the brand’s high standards of design. The interplay of light and shadow is activated through the natural movements of the consumer, enhancing the sensory appeal and drawing attention to the fragrance’s essence. The design ensures that each interaction feels sophisticated and harmonious, enhancing the overall product experience.