Daity Fruktich Iisje troch Mohsen Koofiani

Daity Fruktich Iisje troch Mohsen Koofiani is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2025

Daity Fruktich Iisje

troch Mohsen Koofiani

Klant: Zarrin Ghazal Co. - DAITY Ice cream

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,282

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170509

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Daity Fruktich Iisje

It ûntwerp is ûntworpen yn in moderne en libbendige pop-art styl. It gebrûk fan skerpe, simmerynspifearre kleuren kombinearre mei grutte, lêsbere typografy is in wichtich kenmerk fan dit ûntwerp, wat soarget foar rappe ynformaasjelevering oan it publyk. De keazen kleuren binne basearre op de smaken fan de produkten en soargje foar fisuele oantreklikheid by bern, in gefoel fan wille by tieners, en kwaliteit en sûnens foar folwoeksenen.

De Erkenning

Oer de A' Design Award yn Brûns

Daity Fruktich Iisje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Daity Fruktich Iisje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Daity Fruktich Iisje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Ofmjittingen & Ferpakking: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Labels: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Produksjetechnology: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Untwerpútdaging: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Undersyk: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Ynspiraasje: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Projektdoer: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Operaasjestreamferrin: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Ofbyldingskrediten: Creator and design Mohsen Koofiani