Su Jiu Dong Po Sterkedrankferpakking troch Liandong Zhang and Xueqian Zhang

Su Jiu Dong Po Sterkedrankferpakking troch Liandong Zhang and Xueqian Zhang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2025

Su Jiu Dong Po Sterkedrankferpakking

troch Liandong Zhang and Xueqian Zhang

Klant: Jiangsu Shuanggou Distillery Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,521

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170849

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Su Jiu Dong Po Sterkedrankferpakking

Su Jiu Dong Po is in set fan fjouwer sterkedrankflessen, ynspirearre troch de poëzij en it libben fan de dichter Su Shi. Elke fles stiet foar ien libbensfaze fan de dichter, fan in oermoedige jeugd oant in frijgevige lettere leeftyd. De flessen binne makke fan in glês-kristallijn wyt materiaal en folgje de streamlijnde meiping-pruimefaasfoarm, mei in fernauwe mûle en in folle lichem dat oan Song-dynastyk porslein tinken docht. It bûtenste oerflak is yn reliëf snien, en de tekstuer ferskoot fan tichte nei iepen om de stream fan in rivier te suggerearjen. Poëtyske symbolyk wurdt sa omset yn in fisuele en taktile ûnderfining.

De Erkenning

Oer de A' Design Award yn Brûns

Su Jiu Dong Po Sterkedrankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Su Jiu Dong Po Sterkedrankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Su Jiu Dong Po Sterkedrankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Ofmjittingen & Ferpakking: 300mmX120mmX420mm
Labels: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Produksjetechnology: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Untwerpútdaging: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Undersyk: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Ynspiraasje: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Projektdoer: 2024.5-2025.1 Nanjing, Jiangsu province
Operaasjestreamferrin: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Teamleden: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Ofbyldingskrediten: Jiangsu Shuanggou Distillery Co., Ltd