Eternal Moon Primêre Funksje: Mooncake Ferpakking troch Sha Feng and Jiayi Lu

Eternal Moon Primêre Funksje: Mooncake Ferpakking troch Sha Feng and Jiayi Lu is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2025

Eternal Moon Primêre Funksje: Mooncake Ferpakking

troch Sha Feng and Jiayi Lu

Klant: Eternal Moon

A' Design Award yn Brûns Winner yn de kategory Ferpakking

16,003

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #171257

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Eternal Moon Primêre Funksje: Mooncake Ferpakking

Boek Tekst: Eternal Moon is in kadoboaze ûntworpen foar mooncakes. De ferpakking presintearret it Mid-Hjerst tema út in breed perspektyf, wêrby't tradisjonele legindes opside set wurde en de fokus leit op de ivichheid fan de moanne en it dielde needlot fan minsken. It keunstwurk toant de moanne yn acht ynstellingen: fjoer, blommen, stiennen, wolken, de see, de wyn, de bergen en it bosk. Spotkleur printsjen en hjit stampen wurde brûkt. De bûtenste doaze mjit 335 by 75 by 195 millimeter en befettet lytsere mooncake-doazen fan 70 by 70 by 35 millimeter.

De Erkenning

Oer de A' Design Award yn Brûns

Eternal Moon Primêre Funksje: Mooncake Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Eternal Moon Primêre Funksje: Mooncake Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Eternal Moon Primêre Funksje: Mooncake Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Ofmjittingen & Ferpakking: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Labels: Branding, Packaging, Eternal Moon
Produksjetechnology: The printing technologies we use are spot color printing and hot stamping process.
Untwerpútdaging: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Ynspiraasje: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Projektdoer: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operaasjestreamferrin: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patinten: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Teamleden: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Ofbyldingskrediten: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.