Gean nei de ynhâld
Sui Li Ferpakking foar Sineeske Baijiu troch Zhejiang Firstdot

Sui Li Ferpakking foar Sineeske Baijiu troch Zhejiang Firstdot is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.


SulverFerpakking· 2025

Sui Li Ferpakking foar Sineeske Baijiu

troch Zhejiang Firstdot

Klant: Anhui Golden Seed Winery Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

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Kleuren

It Untwerp

Oer Sui Li Ferpakking foar Sineeske Baijiu

Sui Li is in ferpakkingsûntwerp foar Sineeske baijiu. De flesse is makke fan boarsilikaatglês, keazen om syn helderheid en korroazjebestindigens, sadat de kleur fan de drank sichtber bliuwt. In siedfoarmich label yn goud is produsearre mei metallike transferprinting foar in trijediminsjonaal effekt. In siedierstruktuer op it flesseoerflak jout in taktile kwaliteit. De kadodoaze brûkt sulveren karton mei yn seefdruk oanbrochte wite rivierkontoeren, ferfine mei UV-bewurking. Goud, swart en wyt foarmje in dúdlik kontrast. De siedbylden ferwize nei groei en nei de natuerlike oarsprong fan de drank.

De Erkenning

Oer de A' Design Award yn Sulver

Sui Li Ferpakking foar Sineeske Baijiu is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Sui Li Ferpakking foar Sineeske Baijiu wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Sui Li Ferpakking foar Sineeske Baijiu is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
Ofmjittingen & Ferpakking
85*85*176
Labels
Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
Produksjetechnology
The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.
Untwerpútdaging
To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
Undersyk
The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
Ynspiraasje
The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
Projektdoer
The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
Operaasjestreamferrin
The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
Teamleden
Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

Nominearje