Jinzhongzi Baijiu-flesse Ferpakking by Wen Liu

Jinzhongzi Baijiu-flesse Ferpakking by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2026

Jinzhongzi Baijiu-flesse Ferpakking

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Baijiu-flesse Ferpakking

Jinzhongzi is in ferpakkingsûntwerp foar in premium baijiu produsearre yn de provinsje Anhui, Sina. De drank wurdt presintearre yn in kristallen glêzen flesse wêrfan it ûnderste part omwuolle is mei flechte bamboestripen en ôfmakke mei in spuitferve coating. It bamboeflechtwurk ferwiist nei de tradisjonele bewarmetoade fan it merk, wêrby't bamboestripen flechte wurde om spesjaal behannele krûken dy't brûkt wurde foar it riperjen fan de drank. De flesse mjit 145 by 115 by 275 millimeter. It flechte detail jout in taktile kwaliteit oan de ferpakking en stipet de identiteit fan it merk.

The Recognition

About the A' Design Award yn Izer

Jinzhongzi Baijiu-flesse Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Jinzhongzi Baijiu-flesse Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Jinzhongzi Baijiu-flesse Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan