Zhen Yuan Zeng Baijiu Ferpakking by Wen Liu

Zhen Yuan Zeng Baijiu Ferpakking by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2026

Zhen Yuan Zeng Baijiu Ferpakking

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Baijiu Ferpakking

Zhen Yuen Zeng is in ferpakkingsûntwerp foar in ripe baijiu, in tradisjonele Sineeske sterke drank. De flesse is makke fan keramyk en foarme as in moderne ferzje fan 'e tradisjonele drankkrûk. Presize geometryske fasetten ferfine de klassike foarm en ferminderje it fisuele gewicht dêrfan. De rimpele dop ferwiist nei it stadige ripen fan 'e drank yn 'e krûk. De flesse is ynwuolle yn sulfaatpapier, dat de omtrek fersêftet en de foarm foar in part ferbergt. It papier wurdt troch de konsumint fuorthelle, sadat de flesse stap foar stap iepenbiere wurdt. De ferpakking mjit 85 by 85 by 165 milimeter.

The Recognition

About the A' Design Award yn Sulver

Zhen Yuan Zeng Baijiu Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Zhen Yuan Zeng Baijiu Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Zhen Yuan Zeng Baijiu Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin