Congtai Huofenzi Baijiu-ferpakking troch Wen Liu

Congtai Huofenzi Baijiu-ferpakking troch Wen Liu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2026

Congtai Huofenzi Baijiu-ferpakking

troch Wen Liu

Klant: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award yn Goud Winner yn de kategory Ferpakking

58,864

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #173414

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Congtai Huofenzi Baijiu-ferpakking

Congtai Huofenzi is in ferpakkingsûntwerp foar in Sineeske baijiu dy't rjochte is op jonge konsuminten. It fisuele konsept is basearre op de beweging fan wetter en de aktive aard fan drankmolekulen, útdrukt troch in sintraal motyf mei de namme it Each fan Fitaliteit. De flesse hat in dynamyske reliëftekstuer en in merkembleem ynlein op in plakette fan hars. In kontoerearre útholling yn it midden fan de flesse soarget foar in noflike grip. De bûtendoaze is beklaaid mei papier mei houtnerf, wylst laachjes spesjaal papier in floeiend patroan foarmje dat tinken docht oan bergen en rivieren.

De Erkenning

Oer de A' Design Award yn Goud

Congtai Huofenzi Baijiu-ferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Congtai Huofenzi Baijiu-ferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Congtai Huofenzi Baijiu-ferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Ofmjittingen & Ferpakking: 215mm*125mm*H280mm
Labels: Natural, Vibrant
Produksjetechnology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Untwerpútdaging: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Undersyk: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Ynspiraasje: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Projektdoer: March 2024, Shenzhen, China
Operaasjestreamferrin: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Teamleden: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li