Wuliangye Yuandingjinsheng Drankferpakking troch Sinong Wu

Wuliangye Yuandingjinsheng Drankferpakking troch Sinong Wu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Wuliangye Yuandingjinsheng Drankferpakking

troch Sinong Wu

Klant: Sinong Creative

A' Design Award yn Brûns Winner yn de kategory Ferpakking

9,158

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #174018

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Wuliangye Yuandingjinsheng Drankferpakking

Wuliangye Yuandingjinsheng is in ferpakkingsûntwerp foar Sineeske baijiu dy't skonken wurdt op brulloftsbanketten. It doaske iepenet mei in úttrekmeganisme, sadat twa panda's, tekene yn 'e styl fan inketskilderjen, inoar liket te omearmjen. Seis yllustrearre stadia fan in dield libben binne keppele oan 'e stappen fan it iepenjen fan 'e ferpakking. De foarm fan 'e flesse is basearre op bamboe, en de dop folget de foarm fan in tradisjonele borduerde bal. De ferpakking is makke fan resyklbere pulpmateriaal. De spiraalfoarmige flessemûle makket it mooglik om 'e flesse opnij te brûken as beker of faas.

De Erkenning

Oer de A' Design Award yn Brûns

Wuliangye Yuandingjinsheng Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Wuliangye Yuandingjinsheng Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Wuliangye Yuandingjinsheng Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Ofmjittingen & Ferpakking: 255mmX120mmX100mm
Labels: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Produksjetechnology: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Untwerpútdaging: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Undersyk: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Ynspiraasje: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projektdoer: Complete the design in Chengdu, China in the first quarter of 2025.
Operaasjestreamferrin: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patinten: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Teamleden: Sinong Wu
Ofbyldingskrediten: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.