Mags Skin Primêre Funksje: Deodorantmerk by Gamze Binici

Mags Skin Primêre Funksje: Deodorantmerk by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2026

Mags Skin Primêre Funksje: Deodorantmerk

by Gamze Binici

Client: Gamze Binici

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #174274

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Colors

The Design

About Mags Skin Primêre Funksje: Deodorantmerk

Boektekst: Mags Skin is in merkidentiteit- en ferpakkingsprojekt ûntwikkele foar in natuerlike deodorant dy't spesifyk ûntwurpen is foar gefoelige hûd. It merk is boud om magnesium as syn elemintêre basis, symbolisearre troch in sirkulêr, op atomen ynspirearre merk. In doaze-ûntwerp mei dûbele laach skiedt de merkoanwêzigens fan detaillearre produktynformaasje, en liedt brûkers troch in dúdlike, op fertrouwen rjochte útpak-ûnderfining. De sproeiflesse wreidet dizze oanpak út mei in ferfine, ergonomyske foarm en in strukturearre ôfwurking dy't syn premium gefoel fersterket.

The Recognition

About the A' Design Award yn Brûns

Mags Skin Primêre Funksje: Deodorantmerk is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Mags Skin Primêre Funksje: Deodorantmerk wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Mags Skin Primêre Funksje: Deodorantmerk foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici