Fountain Of Fortune Primêre Funksje: Nijjiersferpakking troch Tingwei Chang - Bank Sinopac

Fountain Of Fortune Primêre Funksje: Nijjiersferpakking troch Tingwei Chang - Bank Sinopac is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2026

Fountain Of Fortune Primêre Funksje: Nijjiersferpakking

troch Tingwei Chang - Bank Sinopac

Klant: Bank SinoPac

A' Design Award yn Izer Winner yn de kategory Ferpakking

6,655

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #174319

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fountain Of Fortune Primêre Funksje: Nijjiersferpakking

Boektekst: Dizze kadoset hat in yllustrearre ferpakking mei twa blikken Prosperity Water en in ynteraktive mobile reade envelop. It ûntwerp jout de tradisjonele kadojouwing in nije betsjutting troch fisuele fertelkeunst, symboalyske eleminten en yntegrearre digitale ynteraksje. Troch klassike nijjiersbylden te kombinearjen mei hjoeddeiske ynteraktive funksjes presintearret it projekt sawol fysike as digitale komponinten binnen ien mienskiplike feestlike belibbing. De yntegraasje fan tradisjonele symboalen en digitale ynteraksje wjerspegelet in oanpak dy't fêststelde kulturele gebrûken ferbynt mei hjoeddeiske kommunikaasjefoarmen.

De Erkenning

Oer de A' Design Award yn Izer

Fountain Of Fortune Primêre Funksje: Nijjiersferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Fountain Of Fortune Primêre Funksje: Nijjiersferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Fountain Of Fortune Primêre Funksje: Nijjiersferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Ofmjittingen & Ferpakking: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Labels: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Produksjetechnology: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Untwerpútdaging: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Undersyk: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Ynspiraasje: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Projektdoer: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Operaasjestreamferrin: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Teamleden: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Ofbyldingskrediten: All images by Bank SinoPac.