Connect To Turkiye Aegean Part Kultureel Evenemint troch Turkish Airlines

Connect To Turkiye Aegean Part Kultureel Evenemint troch Turkish Airlines is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Evenemint en Barren Ûntwerp.

IzerEvenemint· 2026

Connect To Turkiye Aegean Part Kultureel Evenemint

troch Turkish Airlines

Klant: Turkish Airlines

A' Design Award yn Izer Winner yn de kategory Evenemint

7,473

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #175016

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Connect To Turkiye Aegean Part Kultureel Evenemint

Connect To Turkiye Aegean Part is in kultureel evenemint yn meardere stêden, ûntwurpen as in bewegend ferhaal ynstee fan in fêst evenemint op ien lokaasje. Gasten wurde troch ferskate stêden hinne begelaat, en elke stêd biedt syn eigen tema en sintúchlike ûnderfining. Ynteraksje bart fia romte, ferhaal en setting ynstee fan skermen. Op it argeologyske terrein fan Efeze waarden alle ynstallaasjes boud op ferhege modulêre platfoarms, sadat gjin lym, ankers of swier materieel de âlde grûn oanrekke. Erfgoedbehâld en lokale autentisiteit steane foarop, foar spektakel en skaal.

De Erkenning

Oer de A' Design Award yn Izer

Connect To Turkiye Aegean Part Kultureel Evenemint is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Connect To Turkiye Aegean Part Kultureel Evenemint wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Connect To Turkiye Aegean Part Kultureel Evenemint wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Labels: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Produksjetechnology: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Untwerpútdaging: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Undersyk: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Ynspiraasje: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Projektdoer: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Operaasjestreamferrin: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Ofbyldingskrediten: All visual and media credits: Turkish Airlines