Yebuna Kofjeferpakking by Antonia Skaraki

Yebuna Kofjeferpakking by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2026

Yebuna Kofjeferpakking

by Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

A' Design Award yn Izer Winner in Ferpakking Category

5,293

Verified Award Winner

Verify Award Status for #176506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yebuna Kofjeferpakking

Yebuna is in ferpakkingsûntwerp foar in rige brânde kofjemelanzjes. De identiteit is basearre op Etioopje, it berteplak fan kofje, en op it Amhaarske wurd Yebuna. In logo omjûn troch heakjes ferwiist nei de reis fan de kofje fan oarsprong nei kopke. Fette fertikale typografy fergruttet de sichtberens op it skap, en libbene kleuren ynspirearre troch Afrikaanske rivieren, bergen en sinneûndergongen ûnderskiede elke melanzje. De kofje sit yn duorsume, wer ôf te sluten pûden dy't de farskens bewarje. Avansearre printtechniken jouwe krekte kleurferrinnen en rike toanen wer.

The Recognition

About the A' Design Award yn Izer

Yebuna Kofjeferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Yebuna Kofjeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Yebuna Kofjeferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensions & Packaging: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Production Technology: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Challenge: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Research: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiration: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Project Duration: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operation Flow: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas