Hellenic Routes Werbrûkbere Wynflesse troch Antonia Skaraki

Hellenic Routes Werbrûkbere Wynflesse troch Antonia Skaraki is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2026

Hellenic Routes Werbrûkbere Wynflesse

troch Antonia Skaraki

Klant: Elgeka

A' Design Award yn Sulver Winner yn de kategory Ferpakking

20,647

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #176528

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hellenic Routes Werbrûkbere Wynflesse

Hellenic Routes is in werbrûkbere wynflesse ûntwurpen as in kultureel oantinken. De rjochthoekige glêzen flesse hat in platte, boekachtige foarm dy't it hantearjen en opslaan makliker makket. De etiketten binne foarmjûn as postsegels en toane regionale folkloristyske klaaiïngen dy't ferbûn binne mei Grykske wynbougebieten. Heechweardich papier mei teksturearre ôfwurkingen en detaillearre printwurk beklamje de yllustraasjes fan de klaaiïngen en de râne-eleminten. De flesse mjit 96 mm yn 'e breedte, 42 mm yn 'e djipte en 175 mm yn 'e hichte. De foarm noeget út ta werbrûken as in sammelobjekt of dekoratyf objekt.

De Erkenning

Oer de A' Design Award yn Sulver

Hellenic Routes Werbrûkbere Wynflesse is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Hellenic Routes Werbrûkbere Wynflesse wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Hellenic Routes Werbrûkbere Wynflesse is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Ofmjittingen & Ferpakking: Width 96mm x Depth 42mm x Height 175mm
Labels: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Produksjetechnology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Untwerpútdaging: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Undersyk: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Ynspiraasje: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Projektdoer: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operaasjestreamferrin: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Teamleden: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Ofbyldingskrediten: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas