Goud Ferpakking · 2026
Chuehfeng Hami Melon Wine Ferpakking foar drank
by Yisong Hu
- A' Design Award yn Goud 2026 in Ferpakking
- CLIENT: Shijiazhuang Xianxing Brand Design Co., Ltd.
- Estimated Number of Design Views: 4,342,080
- Verification code 706192BC5C · Verify this award
Colors
About Chuehfeng Hami Melon Wine Ferpakking foar drank
De ferpakking fan Chuehfeng Hami-meloenwyn kombinearret de regionale kultuer fan de stêd Hami yn 'e Autonome Regio Xinjiang Uygur mei in sterk gefoel fan produktwearde, en wjerspegelet it erfguod fan 'e Sydeswei. It transformearret de pleatslike spesjaliteit ta in Grinswyn dy't de kultuer fan 'e Sydeswei symbolisearret, mei brûk fan miljeufreonlike materialen en in ynnovative fleskork dy't tagelyk as reukhâlder tsjinnet. Tûke etikettering-technology fersmelt tradysje mei moderne ynnovaasje, en leveret in hege kwaliteit, multyfunksjoneel ferpakkingsûntwerp.
About the A' Design Award yn Goud
Chuehfeng Hami Melon Wine Ferpakking foar drank is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Chuehfeng Hami Melon Wine Ferpakking foar drank wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Chuehfeng Hami Melon Wine Ferpakking foar drank makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Press Kit
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
