Kweichow Moutai Osaka Expo Edition Ferpakking foar Sterke Drank troch Ying Song Brand Design Shenzhen Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2026

Kweichow Moutai Osaka Expo Edition Ferpakking foar Sterke Drank

troch Ying Song Brand Design Shenzhen Co., Ltd

Klant: Kweichow Moutai Co., Ltd.

A' Design Award yn Goud Winner yn de kategory Ferpakking

50,895

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #177057

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kweichow Moutai Osaka Expo Edition Ferpakking foar Sterke Drank

Kweichow Moutai Osaka Expo Edysje is in ferpakkingsûntwerp foar in betinkingsdrank makke foar de Wrâldekspo 2025 yn Osaka. De foarm is ynspirearre troch it eksterieur fan it Sineeske Paviljoen en docht tinken oan tradisjonele Sineeske bamboe boekstrips. De keramyske flesse stiet yn in metalen lânskip, en de doaze is makke fan ekologysk bamboeplaat, metaal en keunstlear. In metalen tiidline op it boppeflak fan de doaze markearret de lange relaasje tusken it merk en de Wrâldekspo. In metalen hânfetsel yn de foarm fan in wynkrûk skoot lâns de tiidline om de doaze draaiend iepen te meitsjen.

De Erkenning

Oer de A' Design Award yn Goud

Kweichow Moutai Osaka Expo Edition Ferpakking foar Sterke Drank is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Kweichow Moutai Osaka Expo Edition Ferpakking foar Sterke Drank wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Kweichow Moutai Osaka Expo Edition Ferpakking foar Sterke Drank makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Ofmjittingen & Ferpakking: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Labels: Chinese Baijiu packaging, packaging design, commemorative wine
Produksjetechnology: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Untwerpútdaging: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Undersyk: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Ynspiraasje: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Projektdoer: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Operaasjestreamferrin: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Teamleden: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Ofbyldingskrediten: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025