Minsheng Lesuke Ferpakking troch Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Ferpakking troch Hangzhou Minsheng Healthcare Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Minsheng Lesuke Ferpakking

troch Hangzhou Minsheng Healthcare Co., Ltd

Klant: Hangzhou Minsheng Healthcare Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

6,608

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #177214

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Minsheng Lesuke Ferpakking

Minsheng Lesuke is in ferpakkingsûntwerp foar in medisyn om te stopjen mei smoken. It ûntwerp brûkt in progressyf glimkjend gesichtssymboal en in posityf kleurensysteem om oanmoediging te bieden yn stee fan warskôgings. In oranje startpakket markearret it begjin fan de stopperioade, wylst in grien ûnderhâldspakket groei en balâns suggerearret. Deistige doseareenheden binne skieden troch presize hjitparsete ôfskuorlinen, sadat elke dei ien fakje iepene wurdt en de foarútgong sichtber bliuwt. It korpus is makke fan resyklbere komposytfilm op papierbasis, ôfwurke mei mat papier en in soft-touch film.

De Erkenning

Oer de A' Design Award yn Brûns

Minsheng Lesuke Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Minsheng Lesuke Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Minsheng Lesuke Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Ofmjittingen & Ferpakking: product dimensions, 82 mm x 25 mm x 125 mm
Labels: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Produksjetechnology: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Untwerpútdaging: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Undersyk: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Ynspiraasje: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Projektdoer: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Operaasjestreamferrin: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.