Brûns Ferpakking · 2026
Pinar Nature Blend Drankferpakking
by Burkan Ciftciguzeli and Ibrahim Gulbas
- A' Design Award yn Brûns 2026 in Ferpakking
- CLIENT: B12 Creative Branding
- Estimated Number of Design Views: 7,371
- Verification code 5887C2C1D9 · Verify this award
Colors
About Pinar Nature Blend Drankferpakking
Pinar Nature Blend is in ferpakkingsûntwerp foar in famylje fan plantaardige dranken. It ûntwerp brûkt in ienfâldige, moderne en holistyske fisuele arsjitektuer foar de kategory fan krûdedranken. Natuerlike tinten wurde kombinearre mei yllustrative eleminten en fotografyske bylden fan de ynhâld. In dúdlike hierargy helpt keapers om elke fariant fluch te werkennen. Skerpe oergongen wurde brûkt yn stee fan sêfte kleurferrinnen, sadat it printsjen op kartonnen flakken skjin en konsistint bliuwt. It resultaat ferminderet fisuele drokte en ûnderskiedt de produktfamylje fan konkurrearjende artikels op it skap.
About the A' Design Award yn Brûns
Pinar Nature Blend Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Pinar Nature Blend Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Pinar Nature Blend Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Press Kit
- Unique Properties
- They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
- Dimensions & Packaging
- Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
- Tags
- tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
- Production Technology
- Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
- Design Challenge
- The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
- Research
- Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
- Inspiration
- Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
- Project Duration
- The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
- Operation Flow
- Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
