Sushico Primary Function: Ferpakkingsûntwerp troch Alara Selin Murkozoglu

Sushico Primary Function: Ferpakkingsûntwerp troch Alara Selin Murkozoglu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Sushico Primary Function: Ferpakkingsûntwerp

troch Alara Selin Murkozoglu

Klant: Sushico

A' Design Award yn Brûns Winner yn de kategory Ferpakking

6,867

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #180080

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sushico Primary Function: Ferpakkingsûntwerp

Book Text: As de earste en meast ferspraat Fier-Eastlike restaurantketen yn Turkije, jout it ferpakkingsûntwerp fan Sushico's de essinsje fan it merk in nije ynterpretaasje troch in fris perspektyf, en foarmet it in fisuele taal dy't ynspirearre is troch de filosofy en symboalen fan it Fiere Easten. Aziatyske estetyk wurdt modernisearre troch oanpaste kanji-basearre yllustraasjes, dy't elk har eigen ferhaal fertelle. In hjoeddeisk kleurepalet, lieden troch Japansk read, en soarchfâldich keazen typografy, ôfstimd op de geast fan it merk, meitsje in minimalistysk mar krêftich systeem kompleet.

De Erkenning

Oer de A' Design Award yn Brûns

Sushico Primary Function: Ferpakkingsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Sushico Primary Function: Ferpakkingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Sushico Primary Function: Ferpakkingsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Ofmjittingen & Ferpakking: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Labels: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Produksjetechnology: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Untwerpútdaging: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Undersyk: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Ynspiraasje: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Projektdoer: 2025 Turkey, İstanbul
Patinten: Copyrights belong to Sushico 2025
Ofbyldingskrediten: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.