Innovate Depict Inspire Ferpakking foar Kleurpotleaden by Zhu Jinliang, Han Lu and Lin Huangshan

Innovate Depict Inspire Ferpakking foar Kleurpotleaden by Zhu Jinliang, Han Lu and Lin Huangshan is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2026

Innovate Depict Inspire Ferpakking foar Kleurpotleaden

by Zhu Jinliang, Han Lu and Lin Huangshan

A' Design Award yn Brûns Winner in Ferpakking Category

5,565

Verified Award Winner

Verify Award Status for #181702

View at A' Design Award Press Release Award Badge

Colors

The Design

About Innovate Depict Inspire Ferpakking foar Kleurpotleaden

Innovate Depict Inspire is in ferpakkingsûntwerp foar kleurpotleaden. De trepsgewize basis hat feilige sleuven dy't de potleaden oardere en maklik berikber hâlde. Skomrubber oan de binnenkant fan it deksel beskermet de punten fan de potleaden. Ynkervingen op it deksel tsjinje as telefoanstandert of as tydlik plak foar potleaden dy't yn gebrûk binne. Oan de efterkant sit in slyper, en horizontale slútsleuven hâlde it deksel stevich fêst oan de basis. De grafyske foarmjouwing kombinearret blompatroanen fan Jingdezhen-porslein foar de 24 sinnetermen mei abstrakte geometryske foarmen en sêfte kleurepaletten.

The Recognition

About the A' Design Award yn Brûns

Innovate Depict Inspire Ferpakking foar Kleurpotleaden is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Innovate Depict Inspire Ferpakking foar Kleurpotleaden wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Innovate Depict Inspire Ferpakking foar Kleurpotleaden foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The human centered colored pencil packaging features a tiered structure, secure slots, and cushioning foam, ensuring pencils are neatly arranged and their tips are protected from damage. The lid with indentations can serve as a phone stand or a pen holder, and a sharpener is included on the back, meeting various needs during the drawing process. The appearance, inspired by the 24 solar terms, blends porcelain painting patterns and abstract geometric figures for a simple yet elegant style.
Dimensions & Packaging: product dimensions, 80 mm x 70 mm x 172 mm
Tags: Colored Pencil Packaging, Multifunctional Integration, Tiered Structure, 24 Solar Terms, Abstract Art
Production Technology: The packaging combines premium white cardstock and art paper, with its surface featuring a matte lamination with a delicate touch to enhance both visual appeal and durability. The internal support structure is made of eco friendly corrugated cardboard, lightweight yet compression resistant. The four color high fidelity printing process, overlaid with spot colors and spot UV, faithfully reproduces subtle gradients and intricate pattern layers.
Design Challenge: The challenge was blending traditional patterns and abstract geometry for harmony of classicism and modernity. The packaging, through systematic visual organization and careful compositional refinement, pairs elegant classical colors with thoughtful negative space to showcase Eastern charm and evoke deep resonance. Meanwhile, geometric elements such as circles, squares, and triangles, coupled with a series of abstract geometric IP characters, add a modern, simple, yet approachable touch.
Research: With the expanding community of drawing enthusiasts, creative tools must balance practicality and aesthetic value. The packaging optimizes its structure and appearance, becoming an ideal desktop companion. Its tiered structure, secure slots, and protective foam ensure organized storage and easy access. Multifunctional indentations meet various drawing needs. The integration of the 24 solar terms, Jingdezhen porcelain painting patterns, and abstract art exudes Eastern charm and modern simplicity.
Inspiration: The packaging, inspired by the 24 solar terms, pairs each solar term with a corresponding seasonal flower. It incorporates traditional flower patterns from Jingdezhen porcelain to create exquisite, elegant floral motifs, each boasting a dedicated soft color palette. Also introducing modern abstract art, it deconstructs and reconstructs geometric elements such as circles and squares, resulting in an artistic expression that embodies the essence of Eastern aesthetics and modern visual warmth.
Project Duration: The project started in Jiangxi in December 2025 and finished in February 2026.
Operation Flow: The packaging consists of a tiered base and a lid. The base with secure slots keeps pencils neat and stable for easy access and storage. The lid contains soft foam to protect pencil tips, while its indentations serve as a phone stand or temporary resting places for pencils in use, avoiding repeated insertion and removal. A sharpener on the back allows quick pencil sharpening. The lid also boasts horizontal locking slots that fit snugly with the base, preventing accidental opening.
Team Members: Zhu Jinliang, Han Lu, Lin Huangshan