Royal Enclosure 1619 Ferpakkingsûntwerp troch Zhou Jingkuan is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.
BrûnsFerpakking· 2026
Royal Enclosure 1619 Ferpakkingsûntwerp
troch Zhou Jingkuan
Klant: Royal Enclosure 1619
A' Design Award yn Brûns Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #181895It Untwerp
Oer Royal Enclosure 1619 Ferpakkingsûntwerp
Royal Enclosure 1619 is in houten kadodoaze makke foar plakjes hertsgewei, in tradisjoneel Sineesk fersterkjend middel. In metalen draaksegel rêst op it deksel en tsjinnet as de kaai. De magnetyske draakkop moat optild wurde foardat de houten doaze nei links en rjochts iepene wurde kin. De basis fan de draakkop is gravearre mei it merklogo en kin as stimpel brûkt wurde. Keninklike motiven wurde presintearre troch modern grafysk ûntwerp en roppe it keizerlike jachtgebiet fan de Qing-dynasty yn it sin. De folchoarder fan it iepenjen jout de ferpakking in gefoel fan ritueel.
De Erkenning
Oer de A' Design Award yn Brûns
Royal Enclosure 1619 Ferpakkingsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Royal Enclosure 1619 Ferpakkingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Royal Enclosure 1619 Ferpakkingsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
- Ofmjittingen & Ferpakking
- 238*215*150mm
- Labels
- Royal Enclosure 1619
- Produksjetechnology
- The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
- Untwerpútdaging
- The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
- Undersyk
- The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
- Ynspiraasje
- Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have. - Projektdoer
- This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
- Operaasjestreamferrin
- This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
- Patinten
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- Teamleden
- Designer: Zhou Jingkuan
- Ofbyldingskrediten
- Zhou Jingkuan(Creator)
Sponsore
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