Songfengruo Ancient Tree Ferpakking foar Swarte Tee by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Ferpakking foar Swarte Tee by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2026

Songfengruo Ancient Tree Ferpakking foar Swarte Tee

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award yn Brûns Winner in Ferpakking Category

5,982

Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Ferpakking foar Swarte Tee

Songfengruo Ancient Tree is in kadodoaze ûntwurpen foar premium swarte tee. De bûtenste doaze mjit 240 mm by 60 mm by 240 mm en befettet trije lytse laden, elk 65 mm by 40 mm by 150 mm. Foar it merk waard in dinnennuddelsymboal makke en werhelle as in tegele patroan op de laden. Kleurleaze reliëfprinting jout djipte oan it flakke papier. De kreas oardere laden roppe it Sineeske klapskerm yn it sin. Donkerbrune tinten en papier mei teefezel en tekstuer drukke it stribjen fan it merk nei natuer, sûnens en kwaliteit út.

The Recognition

About the A' Design Award yn Brûns

Songfengruo Ancient Tree Ferpakking foar Swarte Tee is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Songfengruo Ancient Tree Ferpakking foar Swarte Tee wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Songfengruo Ancient Tree Ferpakking foar Swarte Tee foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.