Massaya Wynferpakking by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2014

Massaya Wynferpakking

by BRANDiT.

Client: BRANDiT.

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Massaya Wynferpakking

Massaya is in dekoratyf ferpakking ûntworpen om twa wynflessen yn te hâlden. De measte wynferpakkingen wurde makke foar fertikale útstalling en wurde fuortsmiten sadree't de flessen derút helle binne. Massaya biedt in werbrûkber alternatyf. De ferpakking is horizontaal, om't wyn it bêste yn dy posysje bewarre wurdt, en it liket op in âldereedsk boek. In ynwindige útstânsingfoarm foar de twa flessen hâldt se feilich op har plak. It slútsysteem makket gebrûk fan twa sydflappen en twa lytsere flappen, sadat der gjin stikers nedich binne. De doaze kin opnij folle wurde of brûkt wurde as in dekoratyf objekt op in planke.

The Recognition

About the A' Design Award yn Izer

Massaya Wynferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Massaya Wynferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Massaya Wynferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian