Stumbras Vodka Labels by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2014

Stumbras Vodka Labels

by Studija Creata

Client: Stumbras

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About Stumbras Vodka Labels

Dizze klassike wodka-kolleksje fan Stumbras herleeft de âlde Litouske wodka-tradysjes. Untwerp makket in âld tradysjoneel produkt tichtby en relevant foar hjoeddeistige konsuminten. De griene glêzen flesse, datearret wichtich foar Litouske wodka-meitsjen, leginden basearre op wiere feiten, en noflike, opfallende details - de krulde útsparringsfoarm dy't herinnert oan âlde foto's, de skuorre balke oan 'e boaiem dy't oanfollet mei de klassike symmetryske komposysje, en de lettertypen en kleuren dy't de identiteit fan elk submerk oerbringe - allegear meitsje de tradisjonele wodka-kolleksje untraditioneel en ynteressant.

The Recognition

About the A' Design Award yn Sulver

Stumbras Vodka Labels is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Stumbras Vodka Labels wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Stumbras Vodka Labels is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas