Lithuanian Vodka Gold Vodka Ferpakkingsûntwerp by Studija Creata

Lithuanian Vodka Gold Vodka Ferpakkingsûntwerp by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2015

Lithuanian Vodka Gold Vodka Ferpakkingsûntwerp

by Studija Creata

Client: Stumbras

A' Design Award yn Brûns Winner in Ferpakking Category

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Colors

The Design

About Lithuanian Vodka Gold Vodka Ferpakkingsûntwerp

Suverens en helderheid binne de haadeigenskippen dy't de kwaliteit fan in vodka wjerspegele. Sy moasten aksintuearre wurde by it rebrandjen fan Lithuanian Vodka Gold – de vodka-merkleider yn Litouwen. Tagelyk waarden kenmerken fan nasjonale identiteit yntrodusearre – de namme Lithuanian Vodka easke sels dizze kar. Autentike etnyske motieven waarden omfoarme ta in moderne, skjinne komposysje. Sadree't de massiviteit fan it âlde label ferneatige wie om in ljocht, perforearre dekor te meitsjen, begûn it goud op in folle elegantere wize te skinen.

The Recognition

About the A' Design Award yn Brûns

Lithuanian Vodka Gold Vodka Ferpakkingsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Lithuanian Vodka Gold Vodka Ferpakkingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Lithuanian Vodka Gold Vodka Ferpakkingsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas