Stumbro Starka Flesûntwerp en Etiketten by Studija Creata

Stumbro Starka Flesûntwerp en Etiketten by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2016

Stumbro Starka Flesûntwerp en Etiketten

by Studija Creata

Client: Stumbras

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About Stumbro Starka Flesûntwerp en Etiketten

It byld fan Stumbro Starka waard yn essinsje feroare troch it skeppen fan in gehiel út de dielen: fan 'e nije, unyk foarme, tsjustere glêzen flesse fersierd mei ferheven kalligrafiy en it rike etiket dat de leginde fan 'e drank fertelt, oant de flessestop fersierd mei in iikebladkrânse. It earrebarre-karakter ferskynt as in werkenningssymbool. Fange yn 'e ûnferwachte rol fan in gastfrije kroechâld, waard de earrebarre in yntrigearjende en oantreklike ferteller foar it ferhaal.

The Recognition

About the A' Design Award yn Sulver

Stumbro Starka Flesûntwerp en Etiketten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Stumbro Starka Flesûntwerp en Etiketten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Stumbro Starka Flesûntwerp en Etiketten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas