SugarLady Ladies Brand Pop-up Store Popup Winkel Interieurûntwerp by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.

SulverYnterieur· 2017

SugarLady Ladies Brand Pop-up Store Popup Winkel Interieurûntwerp

by Prism Design

Client: Prism Design

A' Design Award yn Sulver Winner in Ynterieur Category

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Verified Award Winner

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Popup Winkel Interieurûntwerp

SugarLady is in popup winkelinterieur ûntwurpen foar in damesklaaimerk yn Sjanghai, Sina. It sûkerkristal wurdt brûkt as it haadtema, wêrmei't it interieur ferbûn wurdt mei de namme fan it merk. Elke display-sel is boud út in stielen frame bedekt mei in yndustriële nylondoek. LED-panielen fan 600 by 600 millimeter ferljochtsje de sellen fan binnenút, sadat elke ienheid sêft opljochtet. De sellen binne ienfâldich en licht, sadat se op tal fan manieren gearset, ferpleatst en opnij kombinearre wurde kinne. It totale oerflak is 6 by 10 meter en omfettet in kleedhokje.

The Recognition

About the A' Design Award yn Sulver

SugarLady Ladies Brand Pop-up Store Popup Winkel Interieurûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan SugarLady Ladies Brand Pop-up Store Popup Winkel Interieurûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. SugarLady Ladies Brand Pop-up Store Popup Winkel Interieurûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI