Vinicola Cherchi Wynetikettenûntwerp by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Wynetikettenûntwerp by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2017

Vinicola Cherchi Wynetikettenûntwerp

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award yn Sulver Winner in Ferpakking Category

36,985

Verified Award Winner

Verify Award Status for #51366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vinicola Cherchi Wynetikettenûntwerp

Foar in histoaryske wynmakkerij yn Sardynje is it sûnt 1970 ûntworpen foar it weryljen fan etiketten foar de wijnline The Classics. De stúdzje fan nije labels woe de bining behâlde mei de tradysje dy't it bedriuw neistribbet. Oars as eardere labels hat it wurke om in touch fan elegânsje te jaan dy't goed past mei de hege kwaliteit fan 'e wijnen. Foar de labels is wurke mei de Braille-technyk dy't elegânsje en styl bringt sûnder te weagjen. It bloemenpatroan is basearre op in grafyske útwurking fan in patroan fan 'e tichtby lizzende tsjerke fan Santa Croce yn Usini, dat ek it bedriuwslogo is.

The Recognition

About the A' Design Award yn Sulver

Vinicola Cherchi Wynetikettenûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Vinicola Cherchi Wynetikettenûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Vinicola Cherchi Wynetikettenûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene