Alita Flesse-ûntwerp en Etiketten by Studija Creata

Alita Flesse-ûntwerp en Etiketten by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2017

Alita Flesse-ûntwerp en Etiketten

by Studija Creata

Client: Mv Group

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About Alita Flesse-ûntwerp en Etiketten

It haaddoel fan it op 'e nij ûntwerpen is om de algemiene merkbekendheid te fergrutsjen en de ûnderskiedende skaaimerken lykas klassike produksjemetoden, grûnstoffen en kwaliteit te benadrukken. De folsleine rebranding fan ALITA omfettet in nije flesse, fernijd logo, monogram, kapsule en etiketûntwerp. De produkten hawwe no mear eleminten spesifyk foar de kategory fan moussearjende wyn en champagne mei in yntroduksje fan in lichte klassike toets en wat soliditeit, mar behâlde oer it algemien in earder moderne en lichte oanstriid.

The Recognition

About the A' Design Award yn Sulver

Alita Flesse-ûntwerp en Etiketten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Alita Flesse-ûntwerp en Etiketten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Alita Flesse-ûntwerp en Etiketten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas